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Quantitative market research

In business it is really important to make sure that you not only know who your customers are, however more importantly you need to know what they want.  One way to ensure that you find this out is by...

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Do Your Research

In times of economic difficulty it is important to be able to distinguish yourself from everyone else.  If you remember the following mnemonic C.A.M.P you should be ok. Competition Audience  Market...

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The Global Business Map

Are you an Agency or Advertiser managing international business? Are you after market insights from specific countries? Then take a look at the new Global Business Mapon Think Insights. The Global...

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